Content trends tend to periodically emerge and can fizzle out quickly or endure as long-lasting phenomena. In 2015, YouTube introduced the ability to live stream, 360°videos on the internet, a move that was later adopted by Facebook. Since then, 360°videos have gained popularity among tech-savvy consumers and have become a commonly utilized format for content creators aiming to captivate and engage their audiences.
The early days of video production required the use of highly costly cameras, editing software, and rendering tools. As a result, the initial expenses for creating a 360° video could easily surpass a thousand dollars. Nowadays, the availability of entry-level prosumer equipment and readily accessible editing and uploading solutions has made it possible for many small businesses and content creators to generate their immersive videos. A notable example of such a tool is Final Cut Pro for Mac, Adobe Premiere Pro, and many more.
The Rise of 360° Videos
When 360° videos were first introduced, they had a profound and lasting impact that continues to be felt today. While the novelty of 360° technology alone could have established it as one of the most favored content formats, there are deeper underlying reasons that sustained its relevance. These include:
Viewers have transitioned from being passive onlookers to becoming active participants in the content. In 360° videos, viewers gain the power to dictate where to direct their gaze and what elements of the video to concentrate on. This capability allows them to actively shape their experiences, fostering a heightened sense of connection to the content. Furthermore, the immersive nature of these experiences creates an emotional response, making the content more memorable and likely to be shared.
Brands and content creators are capitalizing on the interactive nature of 360° videos to maintain audience engagement and interest. These videos present captivating and visually appealing environments crafted to seize attention and inspire exploration. These environments span from breathtaking natural landscapes to imaginative futuristic settings. The use of 360° videos, whether through live streaming, educational experiences, or documentaries, additionally elevates audience engagement by providing a sense of presence, making viewers feel as if they are physically present. For example, a 360° Taylor Swift World Tour concert video creates the illusion of attendees being part of the event from the comfort of their own space.
To foster stronger connections with their audiences, brands, and content creators employ 360° videos to immerse viewers in distinct brand experiences and present products and services in a captivating manner. Viewers can explore products from various angles, enriching their understanding and appreciation of the brand’s offerings. Brands also can transport viewers into virtual environments, enabling interaction with the brand’s narrative. This includes sharing events, and product launches, and presenting informative content such as tutorials, product demonstrations, and behind-the-scenes glimpses. All these efforts contribute to viewers gaining a deeper understanding of the brand’s purpose and story. For instance, the 2015 North Face campaign featuring climber and filmmaker Renan Ozturk showcases Nepalese cobble streets, giant temples, and his ascent to Mount Everest in a 360° video. He makes viewers feel his sense of awe and excitement as he adventures to reach the summit of the mountain with his North Face gears.
Several industries use 360° videos for diverse purposes. Some of these include:
- Entertainment: Employed for virtual reality experience, interactive storytelling, and immersive music or event coverage.
- Marketing and Advertising: Create engaging and memorable advertising campaigns, product showcases, and virtual tours.
- Real Estate: Provide virtual property tours for potential buyers or renters to explore properties remotely and gain an understanding of the spaces.
- Tourism and Travel: To showcase destinations, attractions, and hotel accommodations.
- Education: Create virtual field trips, educational simulations, and immersive scientific environments.
These are just some of the industries and sectors making use of 360° videos, but the majority find application across various fields. This is because 360° videos empower users to manage their viewing perspective, navigate the environment, and engage with the content. Thus, viewers can gain a more personalized comprehension of it. Further, 360° videos often capture a full panoramic view, allowing for a more immersive and detailed presentation of the subject matter, and contributing to a richer and more dynamic content experience.
How 360° Video is Recorded and Displayed
360° videos use the omnidirectional camera to capture a spherical video view of a space, departing from the rectangular capture in traditional videography. The perspectives from these omnidirectional cameras are subsequently stitched together, creating an immersive experience for viewers. This places the viewers within the context of a scene or event rather than presenting them as an outside observer. Additionally, it grants the viewer the ability to control the orientation of the scene and the direction of their viewing experience.
There are two categories of 360° video: monoscopic (2D) and stereoscopic
(3D). In both instances, viewers have the capability to explore any section of the complete 360 scene.
Monoscopic 360° video is a flat 2D presentation that can be viewed on any screen. Navigating monoscopic 360° video allows movement in any direction, yet the experience lacks genuine depth perception. Watching monoscopic video is akin to scanning the surroundings with only one eye open.
Stereoscopic 360° videos are divided into two views, specifically assigned to the left and right eyes. This division creates the perception of depth, mirroring the way people experience the real world with both eyes open. To fully appreciate this type of video, it is intended to be viewed through a specialized headset or glasses, which can project each view into the corresponding eye.
Incorporating Final Cut Pro Plugins in Editing 360° Videos
Final Cut Pro, a premier video editing software tailored for Mac users offers a robust platform for editing 360° videos. To truly stand out in their field, it is essential to utilize a Final Cut Pro plugin bundle that can elevate your editing capabilities and simplify your workflow.
Here are some plugins available for Final Cut Pro:
BjK production presents a diverse range of video editing resources, encompassing Final Cut Pro transitions plugins, color grading effects, overlays, and beyond. These assets are effortlessly accessible and prepared for immediate use. Tailored to address various requirements in your 360° video editing journey, they offer distinct sets of plugins. The primary objective is to allow brands and content creators to construct their content seamlessly, even without extensive editing expertise. Every plugin bundle available in their shop is accompanied by a tutorial, simplifying the user experience and ensuring ease of tool use.
Dashwood 360VR Toolbox
The Swiss Army knife of 360° editing, Dashwood 360VR Toolbox offers a range of features, including real-time previews, stabilization, and the ability to add text and graphics seamlessly. This versatile plugin empowers editors and creators to bring their creative vision to life.
Rampant Design Tools
Rampant Design Tools provides a vast library of 360° effects and elements, making it easier than ever to enhance your videos. From transitions to overlays, their offerings add a touch of professionalism to your content.
CoreMelt 360 is renowned for its advanced stabilization and motion-tracking capabilities. This plugin ensures your 360° videos are smooth and free from jittery movements, resulting in a more polished final product.
For creators who have dealt with fisheye distortion in their fisheye distortion in their 360° footage, Fisheye Fixer is a lifesaver. This plugin corrects distortions and optimizes the viewing experience for your audience.
Working with 360° Videos in Final Cut Pro
Storyboarding is Key
Storyboarding allows you to map out the entire 360° perspective of your video, ensuring that each part of the scene contributes cohesively to the narrative. This planning is crucial for a perfect immersive experience. Planning sequence scenes in advance helps in creating smooth transitions between different perspectives. Further, storyboarding allows you to anticipate how viewers will move within the 360° environment. It also allows you to organize key elements, plot points, and the flow of the storyline to maintain viewer engagement.
Keep in mind that achieving seamless transitions is crucial for engaging viewers. It establishes a fluid and uninterrupted flow between various scenes or perspectives within the 360° environment. This consistency ensures that viewers aren’t abruptly taken out of the immersive experience, preserving a natural and captivating flow. Additionally, abrupt and jarring transitions can cause viewer disorientation in a 360° space. Seamless transitions minimize disorientation, allowing viewers to navigate the virtual environment comfortably and without distraction.
Don’t underestimate the importance of audio in 360° videos. Use spatial audio to immerse your viewers fully, enhancing the overall experience. Spatial audio adds a layer of realism to the immersive experience of 360° videos. It allows viewers to perceive sound from specific directions, replicating how they would naturally hear in real-world environments. It also aligns the components of the 360 video, creating a more cohesive and realistic audio-visual experience.
Optimize for Viewing Platforms
Consider where your audience will be watching your content. Optimize your videos to guarantee that your 360° videos work seamlessly on various platforms such as desktops, laptops, smartphones, VR headsets, and social media platforms. This extensive compatibility improves accessibility for diverse audiences. It also secures visual quality preserving high resolution and clarity regardless of the viewing device.
Immerse Your Audiences: Bundle Up with BjK Production
Engaging and capturing the interest of your audience has become a paramount metric in content creation. However, it doesn’t solely hinge on that; content is also influenced by trends. As new trends emerge one after another, content creators and brands may find themselves grappling to stay ahead.
Amidst this dynamic landscape, it's crucial to keep the purpose of your content at the forefront. Is it informational? Is it for a product launch? Additionally, consider your target audience— are they tech-savvy, and is this content aligned with their preferences? Equally important is your proficiency in crafting such content. Developing 360° videos can be time-consuming, and to stay current and release your own, knowing the right tools, like Final Cut Pro, is essential. But it doesn’t end there; streamlining your process is also important, and one effective approach is leveraging Plugin bundles for Final Cut Pro.
Elevate your content creation with the plugin bundles available at BjK Productions, a creative marketplace for content creators. Secure your bundle now and make waves in 360!